Chinese Beauty Giant To Acquire Eve Lom


Yatsen Holding Limited, the parent business of leading direct-to-consumer make-up brand name Perfect Diary, has actually consented to acquire British premium skin care brand name Eve Lom from Manzanita Capital, it claimed in a news release.

The New York-listed Chinese team has actually continuously increased its profile over the previous year. In 2020, it obtained appeal brand name Little Ondine as well as French skin care gamer Galénie. Eve Lom offers to enhance its luxury offering; Yatsen’s creator, chairman as well as CEO Jinfeng Huang claimed the brand name has actually kept durable sales and also productivity despite the pandemic.

London-based Manzanita Capital will certainly preserve a minority risk in business and also work as a calculated companion. The purchase is anticipated to be finished within the following couple of weeks.


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